Instagram for Beginners

Date: Friday, September 21, 2018
Time: 9:30am-12:30pm
Location: Southeastern NY Library Resources Council
Trainer: Courtney Wimmers, Mid-Hudson Library System

Social media is an inescapable part of most people’s daily lives. In order for libraries to remain relevant, they need to embrace new forms of communication with their patrons and community through social media. For libraries to truly connect with their communities, they need to have an impactful social media presence. Currently, one of the most popular social media platforms is Instagram. Instagram is a photo and video sharing site where users can interact with one another by following other users, and liking, commenting on, and sharing one another’s photos.

Do you want to set up an Instagram account for your library but are scared to take the first step? Do you have an account for your library already, but haven’t posted anything yet because you don’t know where to start?

In this workshop geared towards public libraries, attendees will learn how to create an Instagram account and use it to promote their library. In the first half of the workshop, learn the basics of Instagram, how to use an Instagram account to engage with your community, and why it’s important for your library to have an Instagram account. Learn how to increase engagements with a library’s Instagram account, what type of content is most popular, and why engaging with other people’s accounts is important. See examples of positive online interactions with community members, and learn how to use Instagram to conduct successful library promotion and outreach. In the second half, we’ll walk through how to create an Instagram account as a group.

Attendees will need to bring a smartphone to set up an account.

Workshop participants can look forward to the following outcomes:

  • A functional Instagram account for your library.
  • Knowledge of how to use the Instagram social media platform.
  • Tips and tricks to engage successfully with your community.

Cost: The workshop is $25 for members, including affiliates (Members of MHLS, RCLS, BOCES, and other ESLN councils.)
$40 for non-members.
All participants will receive a certificate for CE credit.

This workshop has been developed from the instructor's presentation at SENY-Con 2018.